INTRODUCTION:

The term "digital banking" refers to internet banking that eliminates the need for paper documents like cheques, pay-in slips, and Demand Drafts. It refers to the ability to do all banking transactions on the internet. You can now access and do all regular banking activities without needing to physically visit a bank location 24 hours a day, seven days a week. Digital banking can be done on a laptop, tablet, or smartphone. This is how India's digital banking system works.

Most significant advantages of Digital Banking:

· Cash withdrawal

· Getting statements

· Paying the bills

· Investments

· Mobile Banking

· Keeping track of transactions

· Cheques transactions etc.

STATEMENT OF PROBLEM:

Despite all of the breakthroughs and improvements in digital banking, there are some hazards and issues to be aware of. This research attempts to assess the effectiveness of digital banking among employees in order to establish their attitudes toward the technology.

RESEARCH OBJECTIVES:

1. To know the employees perception on digital banking.

2. To identify the factors that affect employees acceptance of digitalization in banking sector.

3. To know the employees satisfaction level of service qualities offered in bank.

REVIEW OF LITERATURE:

Dr. M. Rifaya Meera1, M. Valli Mayil and R. Padmaja3 (2016), In India's public and private sector institutions, banking is rapidly disseminating. They are distributing their existing commodities as well as designing and producing new ones to increase user interaction in e-commerce. However, it does bring both challenges and opportunities. The primary purpose of the research is to learn about bankers' thoughts on digital banking, as well as workers' perceptions of digital banking based services and their efficacy. The research is both exploratory and analytical.

Jameela M K1 Salma C T (2016), Digital banking is a term that refers to and encompasses all technological advancements in the banking industry. The technique of making financial transactions over the internet utilising secure apps is known as digital banking. It is the electronic delivery of information or services to customers by a bank. Existing banks have two options for providing digital banking to their consumers: they can conduct business through their physical facilities or build an online site to give services to their customers. Banks can lower their operational expenses and offer greater deposit rates to their consumers by embracing electronic banking.

RESEARCH METHODOLOGY:

The present study is descriptive in nature and is based on both primary and secondary data.

Sampling Design:

In this study convenient random sampling technique has been used and 35 respondents were selected on random basis.

Hypothesis:

H0: There is no significant relationship between factor that affect adoption of technology and age.

H0: There is no significant relationship between factor that affect adoption of technology and education.

H0: There is no significant relationship between factor that affect adoption of technology and profession.

H0: There is no significant relationship between factor that affect adoption of technology and tenure of usage.

ANALYSIS AND FINDINGS:

Table 1: Demographic profile of the respondents

S. No	Demographics		No. of respondents	(%)
1	Gender	Male	22	62.9
1	Gender	Female	13	37.1
2	Age (in Years)	18-30years	19	54.3
		31-40years	16	45.7
		41- 50 years	0	0
		51 years and above	0	0
3	Designation	Branch head	3	8.6
		operation head	3	8.6
		branch sales manager	5	14.3
		cashier	3	8.6
		business development executive	11	31.5
		customer service officer	10	28.6
4	Year of experience	Less than 5 years	17	48.6
		6-10years	11	31.4
		11-15years	7	20
		16years and above	0	0

Interpretation:

Relating to the demographic profile of the respondents is clearly states that demographic profile of the sample respondents. It reveals that Male respondents are higher than female respondents. Majority of respondents falls in the age group of 18 - 30 and majority of the respondent’s family have experience between 0-5 Years

Analysis of Employee Perspective of Digital Banking

Table: 2. Overall perspective on adaptability of Technology

S. No.	Particular	No. of responses	% of responses
1	Very low	0	0
2	Low	0	0
3	Neutral	8	22.9
4	High	16	45.7
5	Very High	11	31.4
	Total	35	100

Interpretation:

As per the employee’s perspective, the adaptability of technology in the banks is high, an indication of development and adaptation in the working environment of banks with changing time and technology.

Interpretation:

To describe the respondents perception on adoption technology helps from the above table that has been are perceived on reducing no. of errors, retaining existing customers/avoiding shifting of customers and helps in attracting new customers.

Table: 3. Perception on adoption technology helps in

S. No.	Particular	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
1.	Competing with Foreign Banks	0	2	11	16	6
2.	Reduces Manpower Requirement/ Saves Cost	2	2	9	17	5
3.	Improving quality of customer service	0	3	10	14	8
4.	Increasing speed of transactions	0	5	7	16	7
5.	Reducing no. of errors	1	2	6	18	8
6.	Retaining existing customers / avoiding shifting of customers	1	2	6	18	8
7.	Helps in attracting new customers	1	1	5	18	10
8.	Increases work Efficiency	0	3	9	14	9
9.	Improves overall profitability	1	2	7	17	8

Table 4: Factors in context to Adoption of Technology:

S. No.	Particular	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
1.	Collaborative culture factor
	Brings about group cohesiveness	1	2	10	15	7
	Helps to communicate efficiently with peers	2	2	8	16	7
2.	Behavioral factor
	Helped in reducing work stress	1	1	6	19	8
	Helped in reducing chaos and confusions	1	2	5	17	10
	Increased interest in Work	1	0	7	18	9
	Increased level of motivation	0	1	8	17	9
	Helped to do routine work more efficiently	1	1	9	16	8
	Increased level of job Satisfaction	2	2	6	18	7
3.	Knowledge Management factor
	Empowered with better access to info	1	1	5	19	9
	Empowered with more control over work	1	2	8	18	6
	Enhanced creativity	0	1	5	19	10
	Empowered to solve Problems	1	2	6	15	11
	Enhanced capacity to contribute in RandD	1	1	8	18	7
	Increased development in decision making	2	2	7	14	10
	Magnified abilities to think and articulate thoughts	1	1	8	17	8

Interpretation:

It is found that technology makes work easier, as discussed above, then there are surely high chances of achieving accuracy and getting rid of confusions, has made work smoother, thus increasing interest, helps take better decisions but also make the process faster and it can lead to customer satisfaction and thus increasing profitability.

Hypothesis Analysis:

H0: There is no significant relationship between the designation of the employee and views about overall adaptability of technology.

H1: There is significant relationship between the designation of the employee and views about overall adaptability of technology Chi-Square Tests

	Value	df	Asymp. Sig. (2-sided)
Pearson Chi-Square	17.363^a	10	.067
Likelihood Ratio	21.582	10	.017
N of Valid Cases	25

a. 18 cells (100.0%) have expected count less than 5. The minimum expected count is .40.

Interpretation:

Significant value = 0.067

The significant value is greater than 0.05, indicating that the null hypothesis is accepted. Thus, there is no significant relationship between the designation of the employee and views about overall perception on adaptability of technology.

Table 5: Shows the Regression overall perception towards digital banking

Regression Statistics
Multiple R R Square Adjusted R Square Standard Error Observations			0.232240166 0.83935495 0.034225817 0.871104226 35
ANOVA
		F		Significance F
Regression Residual Total		2.736498119		0.104605
	Coefficients	Standard Error		t Stat	P-value
Intercept	2.068895897	0.75434		2.742655873	0.008540998
AGE	0.037014555	0.022376		1.654236416	0.104605222

Interpretation:

From the above table 6 show the regression on age and perception towards digital banking. Where multiple R is 0.232, R square s 83.9%, adjusted R square is 3.4%, from this analysis H0 is accepted that there is no significance between age level and perception towards digital banking. The age factors are not influencing perception towards digital banking.

SUGGESTION:

1. Customers may have to suffer as a result of a server fault or when the system fails or slows down. It is recommended that banks outsource and form partnerships with reputable vendors and networking solution companies.

2. Bank Regular training should be provided to staff so that they are comfortable with the usage of information technology. Employees must also adopt a favourable attitude toward e-banking and make an effort to adapt to developments.

3. In order to preserve homogeneous skill and technique enhancement, all cadres of employees in the organisation must be provided equal opportunity.

4. Career planning and development schemes should be put in place and closely monitored.

CONCLUSION:

Employee productivity will undoubtedly benefit organisations that invest in their employees' talents through Training and Development programmes. Continuously developing employee skills is critical on the part of firms in order to maximise employee effectiveness. Only through consistent training methods is this feasible. It is a well-known reality that untrained individuals will not perform to their full potential, and this will have a negative impact on the organization's overall success. Because the notion of Information Technology Training Practices has such a large impact and influence on employee efficiency and productivity, it is critical for businesses to maintain an atmosphere that includes ongoing training. Information technology training and development strategies are associated with a gleaming corporate image.

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Received on 19.04.2022 Modified on 27.05.2022

Asian Journal of Management. 2022;13(3):223-226.

DOI: 10.52711/2321-5763.2022.00039